case study

GLASS CEILING

Purpose: to create a brand, name, logo, design, online, print, out-of-home, and experiential advertisement campaigns for a women's bar.
Campaign: Glass Ceiling is a professional, women's bar focusing on putting women at the center of the conversation. The bar strives to create a safe and productive environment where women everywhere can come to connect.
 
The campaign is centered around the idea of "breaking the glass ceiling," as well as giving women "a seat at the table." It also includes a partnership with BumbleBizz.
 
Branding, design, copy, and integrated marketing campaigns by Annie Huang.

NEMO

Purpose: to create a brand, name, logo, design, social, digital, print, out-of-home advertisement, and experiential campaigns for a driverless car.
Campaign: Nemo, translating to 'nobody' in Latin, is created from the notion that driverless cars have the ability to accomplish superhuman tasks, with the most important one being the elimination of human mistakes.
The following campaign is centered around the idea of 'your superhuman driver.'
Branding, design, copy, and integrated marketing campaigns by Annie Huang.